Artikler, Bogkapitler, Papers

Artikler, bogkapitler, papers




  • Smith, Viktor; Block, Maximilian (2024). Place Branding from Scratch: Naming, Framing, and Finding Campina de Faro. In: Borowiecki, K. J.; Civantos; J.M.; Fresa, A.; Mitchell, S. Innovative Cultural Tourism in European Peripheries. London & New York: Routledge (in press).



     

     


          

      The Legal Conception of Misleading Product Labelling and its Operationalization. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 11-24.


      Measuring Misleadingness: The Preference-Conscious Choice Modelled and Observed. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 25 -32.


      Study 1: Low-Fat Claims on Real-Market Products. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 35-52.


      Study 2: Low-fat Claims on Fictitious Products. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 53 -62.


      Study 3: What’s Behind the Keyhole. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 63 -78.


      Study 4: “Local” by Facts or by Atmosphere? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 79 -98. 


      Why Do Consumers Get it Wrong? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 101 -120.


      Implications for Fair Labelling Practices: How to Get it Right? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 121 -131.



      • Møgelvang-Hansen, Peter; Trzaskowski, Jan (2021). Vildledningstidspunktet. [Eng: The Moment of Deception.] In: Festskrift til Palle Bo Madsen. red. / Liin, Birgit; Edlund, Hans Henrik; Karstoft, Susanne; Iversen, Torsten. København: Djøf Forlag, pp. 385-405.




      • Trzaskowski, Jan (2018). Behavioural Innovations in Marketing Law. In: Research Methods in Consumer Law: A Handbook. eds. / Micklitz, Hans-Wolfgang.; Sibony, Anne-Lise; Esposito, Fabrizio. Cheltenham: Edward Elgar Publishing, pp. 296–333. (Handbooks of Research Methods in Law)




      • Clement, Jesper; Smith, Viktor; Zlatev, Jordan; Geldof, Kerstin; Van de Weijer, Joost (2017). Assessing Information on Food Packages. In: European Journal of Marketing, Vol. 51, No. 1, pp. 219-237.














      • Jesper Clement; Sørensen, Henrik Selsøe; Gabrielsen, Gorm (2010). Match and Mismatch Between Consumer Knowledge and Packaging Design. In: New Challenges for the Assessment of Fairness in a Common Market. eds. / Miecklitz, Hans-Wolfgang; Smith, Viktor; Rørdam, Mette Ohm. Firenze: European University Institute, Working Papers LAW, No. 21, pp. 75-86.