Articles, Book Chapters, Papers

• Smith, Viktor; Barratt, Daniel; Nielsen, Søren Feodor (in submission). Don’t (just) show it, say it: An Exploratory Eye-Tracking Study of the Effect of Front-of-Pack Sensory Descriptions on Consumers’ Choices of Wine, Cheese, and Olives. Appetite. Click here for abstract.

• Smith, Viktor; Block, Maximilian (2024). Place Branding from Scratch: Naming, Framing, and Finding Campina de Faro. In: Borowiecki, K. J.; Civantos; J.M.; Fresa, A.; Mitchell, S. Innovative Cultural Tourism in European Peripheries. London & New York: Routledge (in press).

• Smith, Viktor; Block, Maximilian (2023). Naming and Framing a Marginal Tourism Destination Close to an Urban Tourism Hub: The Case of Campina de Faro. Paper presented at 62nd ERSA Congress, 2023.

• Block, Maximilian; Humlebæk, Carsten; Qwarnström, Sarah M.; Raad, Caroline. A. & Smith, Viktor (2022). Visiting the Margins: Innovative Cultural Tourism in European Peripheries: Stakeholder map. Granada: Incultum.

• Smith, Viktor (2022). Ordets magt: sproget er et slagkraftigt værktøj, når man mestrer ’naming’ og ’framing’. [The Power of Words: Language is a Powerful Tool When You Master ‘Naming’ and ‘Framing’]. Videnskab.dk. 19 July 2022.

• Smith, Viktor (2022). Ordets magt: hvem bestemmer, hvad ord betyder? [The Power of Words: Who Decides What Words Mean?].Videnskab.dk. 26 July 2022.

• Smith, V. (2022). Ordets magt: sådan sætter man dagsordenen med ’de rigtige’ ord. [The Power of Words: Setting the Agenda with the ‘Right Words’]. Videnskab.dk. 2 August 2022.

• Smith, Viktor; Barratt, Daniel; Møgelvang-Hansen, Peter; Andersen, Alexander U. Wedel (2022) Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan.

The Legal Conception of Misleading Product Labelling and its Operationalization. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 11-24

Measuring Misleadingness: The Preference-Conscious Choice Modelled and Observed. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 25 -32.

Study 1: Low-Fat Claims on Real-Market Products. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 35-52.

Study 2: Low-fat Claims on Fictitious Products. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 53 -62.

Study 3: What’s behind the Keyhole. In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 63 -78.

Study 4: “Local” by Facts or by Atmosphere? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 79 -98.

Why Do Consumers Get it Wrong? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 101 -120.

Implications for Fair Labelling Practices: How to Get it Right? In: Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour. Cham: Palgrave Macmillan, pp. 121 -131.

• Trzaskowski, Jan (2022). Sortlistet handelspraksis og andre former for ulovlig markedsføring
  [Eng: Blacklisted Commercial Practices and other Forms of Misleading Marketing.] In: Markedsføringsretten. red. / Møgelvang-Hansen, Peter; Riis, Thomas; Trzaskowski, Jan. København: Ex Tuto Publishing, pp. 171-214.

• Møgelvang-Hansen, Peter; Trzaskowski, Jan (2021). Vildledningstidspunktet. [Eng: The Moment of Deception.] In: Festskrift til Palle Bo Madsen. red. / Liin, Birgit; Edlund, Hans Henrik; Karstoft, Susanne; Iversen, Torsten. København: Djøf Forlag, pp. 385-405.

• Sönnichsen, Sönnich Dahl; Clement, Jesper (2020). Review of Green and Sustainable Public Procurement: Towards Circular Public Procurement. In: Journal of Cleaner Production, Vol. 245, 118901.
  

• Smith, Viktor (2018).Taste the Difference – and Say It! The Role of Sensory Language in the Multimodal Semiotic Cocktails of Food Labelling and Web-store Presentations. Paper presented at Branding Nations, Products, and Sensory Experiences, Cyprus University of Technology. Limassol. October 26^th, 2018.

• Trzaskowski, Jan (2018). Behavioural Innovations in Marketing Law. In: Research Methods in Consumer Law: A Handbook. eds. / Micklitz, Hans-Wolfgang.; Sibony, Anne-Lise; Esposito, Fabrizio. Cheltenham: Edward Elgar Publishing, pp. 296–333. (Handbooks of Research Methods in Law)
  

• Trzaskowski, Jan (2018). Identifying the Commercial Nature of “Influencer Marketing” on the Internet. Scandinavian Studies in Law, Volume 65 (‘50 Years of Law and IT’), pp. 81–100.
  

• Trzaskowski, Jan (2017). Interpretation and Assessment under the Unfair Commercial Practices Directive — the ICC Code for Advertising and Marketing and the Commission’s Staff Working Document. In: Bernitz, Ulf; Heide-Jørgensen, Caroline Marketing and Advertising Law in a Process of Harmonization. Hart Publishing, pp 85–103.

• Clement, Jesper; Smith, Viktor; Zlatev, Jordan; Geldof, Kerstin; Van de Weijer, Joost (2017). Assessing Information on Food Packages. In: European Journal of Marketing, Vol. 51, No. 1, pp. 219-237.

• Trzaskowski, Jan (2016). Lawful Distortion of Consumers’ Economic Behaviour: Collateral Damage Under the Unfair Commercial Practices Directive. In: European Business Law Review, Vol. 27, No. 1, pp. 25-49.
  

• Smith, Viktor; Barratt, Daniel; Sørensen, Henrik Selsøe (2015). Do Natural Pictures Mean Natural Tastes?: Assessing Visual Semantics Experimentally. In: Cognitive Semiotics, Vol. 8, No. 1, pp. 53–86.

• Smith, Viktor; Barratt, Daniel; Zlatev, Jordan (2014). Unpacking Noun-Noun Compounds: Interpreting Novel and Conventional Foodnames in Isolation and on Food Labels. In: Cognitive Linguistics, Vol. 25, No. 1, pp. 99–147.
  

• Sørensen, Henrik Selsøe; Holm, Lotte; Møgelvang-Hansen, Peter; Barratt, Daniel; Qvistgaard, Francoise; Smith, Viktor (2013). Consumer Understanding of Food Labels: Toward a Generic Tool for Identifying the Average Consumer. Report from a Danish Exploration. In: International Review of Retail, Distribution and Consumer Research, Vol. 23, No. 3, pp. 291-304.

• Gidlöf, Kerstin; Wallin, Annika; Møgelvang-Hansen, Peter; Holmqvist, Kenneth (2013). Material Distortion of Economic Behaviour and Everyday Decision Quality. In: Journal of Consumer Policy, Vil 36, No. 4, pp. 389-402.

• Smith, Viktor; Green-Petersen, Ditte; Møgelvang-Hansen, Peter; Christensen, Rune Haubo Bojesen ; Qvistgaard, Francoise ; Hyldig, Grethe (2013). What's (in) a Real Smoothie: A Division of Linguistic Labour in Consumers' Acceptance of Name-Product Combinations? In: Appetite, Vol. 63, No. 4, pp. 129-140.
  

• Barratt, Daniel; Bundesen, Claus (2012). Attentional Capture by Emotional Faces is Contingent on Attentional Control Settings. In: Cognition and Emotion, Vol. 26, No. 7, pp. 1223-1237.
  

• Clement, Jesper; Andersen, Mette Skovgaard; Jensen, Katherine O'Doherty (2012). Framework for Understanding Misleading Information in Daily Shopping. In: Qualitative Market Research, Vol. 15, No. 2, pp. 110 – 127.
  

• Sørensen, Henrik Selsøe; Clement, Jesper; Gabrielsen, Gorm (2012) Food labels: An Exploratory Study into Label Information and what Consumers See and Understand. In: International Review of Retail, Distribution and Consumer Research, Vol. 22, No. 1, pp. 101-14

• Smith, Viktor; Sørensen, Henrik Selsøe; Nissilä, Niina; Shelov, Serguey (2012). When Cognitive Sciences Meet Real Life: Decoding the Semiotic Cocktail of Food Labels from a Fairness Perspective.In: Terminology Science and Research, Vol. 23, pp. 5-36.

• Smith, Viktor; Clement, Jesper; Møgelvang-Hansen, Peter; Sørensen, Henrik Selsøe (2011). Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach. In: Fachsprache: International Journal of Specialized Communication, Vol. 33, No. 1-2, pp. 84-105.

• Trzaskowski, Jan (2011). Behavioural Economics, Neuroscience, and the Unfair Commercial Practises Directive. In: Journal of Consumer Policy, Vol. 34, Nr. 3, pp. 377-392.

• Jesper Clement; Sørensen, Henrik Selsøe; Gabrielsen, Gorm (2010). Match and Mismatch Between Consumer Knowledge and Packaging Design. In: New Challenges for the Assessment of Fairness in a Common Market. eds. / Miecklitz, Hans-Wolfgang; Smith, Viktor; Rørdam, Mette Ohm. Firenze: European University Institute, Working Papers LAW, No. 21, pp. 75-86.

• Møgelvang-Hansen, Peter (2010). Misleading Presentation of Food: Methods of Legal Regulation and RealLlife Case Scenarios. In: New Challenges for the Assessment of Fairness in a Common Market. eds. / Miecklitz, Hans-Wolfgang; Smith, Viktor; Rørdam, Mette Ohm. Firenze: European University Institute, Working Papers LAW, No. 21, pp. 75-86.

• Smith, Viktor (2010). What's in a (Food) Name? From Consumer Protection to Cognitive Science-and Back. In: New Challenges for the Assessment of Fairness in a Common Market. eds. / Hans-Wolfgang Micklitz; Viktor Smith; Mette Ohm Rørdam. Firenze: European University Institute, Working Papers LAW, No. 21 pp. 59-73.

• Smith, Viktor (2010). Lexical Semantics Negotiated: Assessing the Fairness and Misleading Potential of Establihed and Novel Food Names. In: Language, Cognition and Identity: Extensions of the Endocentric/Exocentric Language Typology. eds. / Iørn Korzen; Emanuela Cresti. Firenze: Firenze University Press, pp. 191-209. (Strumenti per la Didattica e la Ricerca, No. 109).

• Smith, Viktor; Møgelvang-Hansen, Peter; Hyldig, Grethe (2010) Spin Versus Fair Speak in Food Labelling: A Matter of Taste? In: Food Quality and Preference, Vol. 21, No. 8, pp. 1016-1025.

• Zlatev, Jordan; Smith, Viktor; Van de Weijer, Joost ; Skydsgaard, Kristina (2010). Noun-Noun Compounds for Fictive Food Products: Experimenting in the Borderzone of Semantics and Pragmatics. Journal of Pragmatics, Vol. 42, No. 10, pp. 2799-2813

• Smith, Viktor; Møgelvang-Hansen, Peter; Hyldig, Grethe (2010). "Faire" Angaben eine Frage des Geschmacks? Dlg-test Lebensmittel, Vol 5, No. 3, pp. 10-12.
  

• Clement, Jesper; Sørensen, Henrik Selsøe (2008). Do Average Consumers Read and Understand Food Labels? Outline of a Pilot Study. In: Copenhagen Studies in Language, Vol. 36, pp. 145-155.
  

• Søndergaard, Mette Ohm; Sørensen, Henrik Selsøe (2008). Frugtsaft - Beskyttede varebetegnelser - et instrument til at undgå vildledning? [English: Fruit Names - Protected Product Names – An instrument to Avoid Misleadingness?] In: Erhvervsjuridisk Tidsskrift, Vol. 4, pp. 298-305.
  

• Sørensen, Henrik Selsøe (2008). Extreme Knowledge Engineering: The Intricacy of Food Label Communication. In: Managing Ontologies and Lexical Resources, Proceedings of TKE . eds. / Bodil Nistrup Madsen & Hanne Erdman Thomsen, pp. 291-302.
  

• Clement, Jesper (2007). Visual Influence on In-Store Buying Decisions: An Eye-Track Experiment on the Visual Influence of Packaging Design. In: Journal of Marketing Management, 23 (9-10): pp. 917-928.

• Clement, Jesper (2007). Kampen står om pladsen på forsiden. [Eng: Competing for the Space on the Packaging Front.] In: Mærkning, No. 33, p. 3.