Other/Current initiatives

In parallel with the externally funded projects, the FairSpeak Group has carried out a number of minor projects, consumer tests, and dissemination activities in collaboration with, inter alia, the Danish Consumer Council, Coop Consumer Insights, DR-TV, and a group of SME organic food producers. The group members have furthermore presented a substantial number of papers at scientific conferences and organized and participated in practice-oriented seminars and workshops at e.g. the Confederation of Danish Industry, the Danish Chamber of Commerce, the Danish Veterinary and Food Administration, and Varefakta.

At present, a major project application is in preparation aimed at developing new multimodal communicative tools for supporting a more efficient communication of the taste and eating experiences offered by novel and existing (but neglected) Danish food products, with a particular focus on fish and seafood. The effort includes user-driven development of a richer and more popular language for verbalizing and sharing new taste and eating experiences, as well as the development and testing of new multimodal communication solutions for the presentation of selected foods via packaging design and online. The impact on consumer preferences and choice will first be tested in laboratory condition and subsequently in selected supermarkets and webstores.