The FairSpeak Group under MSC, Copenhagen Business School, is a cross-departmental and -institutional forum of researchers interested in humans’ decoding of complex messages as conveyed by combinations of words, texts, images, symbols, sensory impressions, etc. The emphasis is on (also) seeing these processes in real time, i.e. as they happen. A central theme is how fair communication can be supported and potential misleadingness prevented, including possible criteria for assessing this.
The approach is cross-disciplinary in the intersection between multimodal and cross-media communication, perception, language and cognition, identity building, and application-oriented areas such as food communication, marketing, market law, sustainable tourism development and, most recently, support for greener eating habits.
Shopping with the Stone Age brain - Renowned Danish brain researcher and Radio and TV-host Peter Lund Madsen discusses how the brain (mis)interpret product packaging.
FairSpeak and The Danish Consumer Council (Tænk) have developed 11 dogmas for fair consumer communication through packaging design. Read the further elaboration of the 11 dogmas here.