Copenhagen Business School * Dalgas Have 15 * 2000 Frederiksberg * E-mail: email@example.com * Telefon: +45 21669415 * FairSpeak © 2015
Food labelling and claims: Spin or Fair Speak?
The FairSpeak research group at the Copenhagen Business School (CBS) develops tools and methods for analyzing the condensed information found on food labels and for relating it to the ability of different consumers to understand it.
Some of the key questions that FairSpeak addresses are:
Researchers specializing in language and cognition, knowledge management, consumer behavior, packaging design, marketing and marketing law join efforts in this innovative and interdisciplinary cooperation in order to formulate guidelines to help food manufacturers improve their communication with the consumers through fair food labelling.
The group’s first project on food names and claims “Spin or Fair Speak – when foods talk” (2007-2010) was financed by the Programme Commission on Food and Health under the Danish Council for Strategic Research.
Follow-up projects will apply the principles and methods identified by the Danish project to other markets, languages and cultures and develop them further possibly starting with a selection of some of the export markets relevant the Danish companies participating in FairSpeak.